Mission Innovation

One of the most important drivers of successful innovation, but also the most difficult to achieve is FOCUS - clear, aligned focus on a few big growth opportunities Energy and creativity can then be applied to build innovation that has real impact. Yet businesses often have more ideas and projects than they have capacity to execute brilliantly, and don't feel confident about prioritisation.
We can help turn your available data, insight and judgement into a few prioritised Big Bets with forecast value and 'how to win' insight Delivering clear 3-5 Opportunity Briefs which are rigorous and inspiring, that the business will want to get behind and teams can action to unleash innovation impact

Strategic Focus Tools...

• Category deep dive
• Insight/ Foresight analysis
• Category growth forecast, drivers/ barriers
• Trend scan/Expert insight scan
• Opportunity framing and sizing
• Prioritisation workshop